Here at Look Media + PR, we have been predicting video will keep brands engaged with their consumers or users
We could fill a book with statistics about the growth of the medium. We’ll keep it brief here
and tell you video is becoming quickest way to reach and engage, North American’s are the heaviest users of the Internet on earth. And the thing we do the most while we’re there is watch video. Add to that our client Facebook’s metric that people share nearly three times more video today than they did in 2015, and the implication for marketers is clear: Any organization or company who desires to grow its brand online must embrace video. That said, to how do you do it? We chatted with our in-house creators need to understand why video is so compelling, and how to create videos that compel.
Why video is rising
How to make videos that ignite and gain traction?
Even in a world of inexpensive gear and live streaming, creating an engaging video takes time, energy and budget. Once you’ve decided to create one, follow these rules to make it popular:
Whoever your audience is, and whatever you want to say to them, video is one of the best tools in the kit. Rounding out our robust suite of video services, Look Media has a new mobile video studio a one-stop-shop for filming and editing professional quality, quick-turnaround, budget-friendly video content, specifically designed for executives to address the camera. And best of all, we’ll come to you.
It’s clear that video is soaring as a channel to build reputations and brands. And if you follow the simple rules above — with the help of video professionals — your videos can soar, too.