Social Media “Stories”: Snapchat vs Instagram
“The pros and cons of each storytelling feature!”
Snapchat’s expiring, time-sensitive content has influenced a shift from hyper-curated (a la Instagram galleries) to a more laid-back method of photo sharing. To keep up with the changing mindset of social media users and a general growing trend of live-centric content online, Instagram recently introduced its own story feature. Its stark similarities to Snapchat’s ever-popular story feature initially confused users and sparked controversy in the social media community.
“What do I post? Where do I post it?” asked various users. To this day, several brands and users seemed confused about this. In many cases, users have taken preference for a single platform for stories (think Team Snapchat Stories, Team Instagram Stories). Additionally, there’s been a trend of double-posting saved content from Instagram stories to Snapchat stories, using Snapchat’s “Memories” feature.
So, which should you opt for, and why? The strengths and weaknesses of Instagram stories versus Snapchat stories, weighed out below:
However… with stories and the recent introduction of instant video within Facebook Messenger, it’s clear the powerhouse company has set its sights on Snapchat.
It’s also worth noting Instagram’s strong, highly-visible partnership with Apple. Instagram is clearly on stage as the partner in photo sharing as Apple rolls out their much-hyped iOs update. Could this give Instagram an advantage over Snapchat in the future? We wouldn’t doubt it.