As more buyers turn to social media while conducting research, a new survey has discovered that it’s increasing in value to marketers and their organizations.
The “Social Media Marketing Survey 2016” from Clutch has revealed that 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies.
Facebook (95 percent), Twitter (74 percent) and LinkedIn (66 percent) are the most commonly used social media platforms for B2B enterprises.
Facebook is also widely considered as the most effective channel across enterprises, with 62 percent of respondents saying it yields the best results. LinkedIn (14 percent) and Twitter (7 percent) rank in the distant second and third slots.
When it comes to the types of content that perform best on social media, 23 percent said that video content performs best, followed by images (22 percent).